Branding / Design

Helping redefine sport

Sport Nova Scotia launched a program aimed at transforming the nature of sport and recreation by further embedding the values of access, inclusion, community and belonging. They turned to us for a name, identity, tagline and collateral concepts.

Created to find innovative ways for more Nova Scotians to access sport opportunities, reSport, has a core team of 35 community leaders province wide, sponsored by a collaboration between Sport Nova Scotia, the Canadian Sport Centre Atlantic, and Nova Scotia Department of Communities Culture and Heritage.

We believe that if all Nova Scotians have equitable opportunities to develop and realize their potential through sport and recreation, our province and our population will be stronger.


  • Client Sport Nova Scotia
  • Task Naming, Branding, Tagline & Development
  • Website