Dean McNeil

Design, Branding and Marketing 902 489 8556


May 22, 2019

One of a series of free legal information animated videos

This is an exciting project for the Legal Information Society of Nova Scotia. Creating videos to provide free, easily understood information on a series of legal topics in simple animated formats. The challenge is to keep it simple enough to understand while still ensuring the important information gets across.
Check out their website (we built that as well) and you’ll find a number of animated videos I created on a great number of topics. And there’s many more to come.


  • Client Company Inc.
  • Task Rebranding, Development
  • Website


May 22, 2019

Helping redefine sport

Sport Nova Scotia launched a program aimed at transforming the nature of sport and recreation by further embedding the values of access, inclusion, community and belonging. They turned to us for a name, identity, tagline and collateral concepts.

Created to find innovative ways for more Nova Scotians to access sport opportunities, reSport, has a core team of 35 community leaders province wide, sponsored by a collaboration between Sport Nova Scotia, the Canadian Sport Centre Atlantic, and Nova Scotia Department of Communities Culture and Heritage.

We believe that if all Nova Scotians have equitable opportunities to develop and realize their potential through sport and recreation, our province and our population will be stronger.


  • Client Sport Nova Scotia
  • Task Naming, Branding, Tagline & Development
  • Website

Alexander Graham Bell Foundation

May 22, 2019

Inspired by the genius of a modern Leonardo Da Vinci

The client was a dual entity with the shared goals of celebrating and perpetuating the legacy of Alexander Graham and Mabel Bell in relation to their time in Baddeck, Nova Scotia, the location of Parks Canada’s Alexander Graham Bell Museum

The Alexander Graham Bell Foundation exists to celebrate and perpetuate the legacies of both Alexander Graham Bell and his partner Mabel Hubbard Bell. Alexander Graham Bell Museum Association is responsible for running the Museum Store and the Café located in Parks Canada’s Alexander Graham Bell National Historic site in Baddeck. Their combined mission is to advance education, support Canadian innovation and inspire all Canadians to explore the creative spirit that lives within each of us.

Develop a new graphic identity, graphic standards guide, associated elements and design a selection of templates.
The focus of the Museum in Baddeck, NS, is to promote the work and inventions of Alexander Graham Bell after his development of the telephone.

We developed a 3D tetrahedral icon, representing a key building block in Bell’s kites, hydrofoils and airplanes. Coupled with a strong typeface and associated period graphics we developed an incredibly flexible and impactful brand identity.


  • Client Alexander Graham Bell Foundation and Museum Association
  • Task Rebranding and Collateral Development
  • Partners Darrell Freeman (Docaitta Design)


May 22, 2019

Proteoform Scientific promotional product packaging

The client reached out as they knew I had packaging experience and could navigate the myriad obstacles involved in designing and producing a low volume, custom promotional package.

I started with a plan for incorporating their needs: a unique custom package; safe transfer of their testing vials; and incorporation of a printed manual—all wrapped in an on-brand package. Once a design was approved I contacted a variety of suppliers to determine the best and most efficient means of production. The client relied on us to handle planning, design, production artwork and all print management.

The final product exceeded their expectations, opening the door for us to develop their on-going production packaging.


May 22, 2019
BlueOcean signage before make-over (ABOVE) and after makeover (BELOW)

BlueOcean Contact Centre is an inbound call centre that I’ve done a variety of projects for over the years. They identified that their interior signage and wayfinding had become a mixture of stickers and in-house printed pages. They wanted a cohesive, clear and on-brand system—one that could be easily applied and expanded upon down the road.

I developed a system of adhesive bubbles to play off their brand, with different colours for various purposes. Unique placement of the decals, on edges of doors or surfaces, increased their interest and made them a bit more playful. Everyone, clients and staff, love the new look and its flexibility. They’ve even had me expand the program to one of their other locations.

Interactive Publication

May 22, 2019

Halifax Grammar School interactive Community Report

Over the years, we’ve created a number of publications for the Halifax Grammar School. This time they wanted to transition their printed Community Report into one that could be viewed as either an emailed static PDF or viewed online with some motion and embedded video elements. Check out the link below (or click on the layout image) to view the online report for yourself.


  • Client Halifax Grammar School
  • Task Online Community Report design and build
  • View Online View Online Report

Podcast Site

May 22, 2019

PainTalk podcast website

A fully responsive and editable website featuring health-focussed podcasts. We also developed the unique identity and set-up the automated podcast distribution process. Planned with a mobile-first strategy, this site works and looks equally beautiful on mobile or desktop.


  • Client Dr. Maureen Allen
  • Task Branding, Website Development, Marketing
  • Website

Pivotal Coaching

May 22, 2019

A simple clear identity with a tight descriptor

Pivotal Coaching is a professional services firm committed to building effective leaders and driving growth for large organizations. They pride themselves on delivering the best leadership development and sales enablement solutions to their clients in professional services, financial services, consumer products, and technology.

They were looking for a modern, fresh identity and an accompanying tagline that captured the spirit of their new firm. A simple tight type treatment with an accent of colour does the trick nicely.