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  • "A market is never saturated with a good product,
    but it is very quickly saturated with a bad one."
    Henry Ford
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  • Helping brands make friends

    Every firm has a brand. Your brand isn’t your logo or even what you try to tell your customers that it is. It’s the impression that people—your potential market—have about you, your services or your products. We describe brands with terms such as strong, dependable, helpful, aloof or down-to-earth, the same terms we use to describe people and their personalities. Just as we are naturally drawn to people who display characteristics we value, we are Read More
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