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  • "It is not the strongest of the species that survive,
    nor the most intelligent, but the one most responsive to change."
    Charles Darwin
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  • Helping brands make friends

    Every firm has a brand. Your brand isn’t your logo or even what you try to tell your customers that it is. It’s the impression that people—your potential market—have about you, your services or your products. We describe brands with terms such as strong, dependable, helpful, aloof or down-to-earth, the same terms we use to describe people and their personalities. Just as we are naturally drawn to people who display characteristics we value, we are Read More
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